Influential Music Video's

 Influential Music Videos

We decided that we liked the style of this Lily Allen music video. We plan to use the bright coloured, dress and trainer look to portray our artist as being relatable. We also liked the mood and tone in this video as it was upbeat which is similar to our own ideas for our music video. The use of the mood change was also clever as it showed a difference between daydreams and reality.

We particularly liked the transitions between the locations in the Taylor Swift video and we plan on attempting something similar in our music video. The use of the smooth transitions helped the music video to almost flow from each setting to the next. We also liked the way the music video began and ended in the same location as it gave it a rounded feel and we plan on doing this in our music video.



A influential music video that has contributed key ideas to help create and develop our music video is by Marina and the diamonds - Primadonna . This music video gave us inspirations due to the key themes of a vintage feel as well as the bright and bold colours on her make up and clothing . Marina is a very unique artist , so by listening to her music and certainly watching a music video you can tell it is her . This music video specifically captures a vintage theme of old props , e.g. chandeliers , old grand beds , silk and her locations (which is set in a big old mansion ) . The use of editing in this music video represents a more of a rough view , as though some of the footage is being filmed by the camera , by doing this the music video creates a ‘homemade’ idea and makes the video seem less Hollywood , contradicting to the mise en scene. Marina’s image in this music video is very ‘cartoonish’ , bright lipstick , thick eyelashes , hard placed hair , all of these factors help capture her star image and promote her music . Our group music video aspire to this because of how we want to represent our artist , the bright lips , colourful clothes and a vintage and down to earth feel . As well as this the music video is still very glamorous but in a subtle and fashionable way . Another inspirations from this music video was Marinas persona , she gives off a innocence and cute vibe but as the music changes she gives off a lot more attitude and becomes a lot more sassy , which we will include in our music video because it relates to the lyrics as well as the star image .

Influential Artists

Marina and the Diamonds

Marina Diamandis is a welsh singer & songwriter, Diamandis calls herself a "DIY musician" and describes her sound as an alternative to mainstream pop music. In an interview she said, "I suppose I'm an indie artist with pop goals". As well as her music, Marina and the Diamonds is also notable for her unique attire. When asked in an interview to describe her fashion style in three words, Diamandis said 'vintage, cheerleader and cartoon'. Three words that we wish our artist can convey in our music video and most definitely through her style. She's an influential artist for our group because of her vintange style and her creative quirky indie pop music videos.

Florence & the Machine

Florence and the Machine are an English indie rock/indie band, consisting of lead singer Florence Welch Isabella Summers. Florence and the Machine's style has been described as "dark, robust, vintage and romantic". Although we don't want ou stars image to be 'dark and robust', we do want her to have that vinatge and romantic look. Many of 'Florence & the machine's music videos features quirky and innovative props. This makes her videos exciting to watch, an attribute that we wish for our music video to have.

Katy Perry

Katy Perry is known for her unconventional style of dress. It is often humorous, bright in color, and reminiscent of different decades, and she frequently uses fruit-shaped accessories, mainly watermelon, as part of her outfits. She defines her fashion style as "a bit of a concoction of different things'. Her style is very quirky and colourful something we wish for out artist to portray, through our music video. Her make up is quite bold and we want our artist to have bold & bright make up on.

Lily Allen

Lilly Allen has a similar genre and style of what were wishing our artist to have. She's very down to earth and her style is simplistic & very relatable to her target audience.

Genre Research

Genre Research

Genre Research: Indie-Pop Music

Indie Pop is a genre that originated in the United Kingdom in the mid 1980s, with its roots in the Scottish post-punk bands on the Postcard Records label in the early '80s, such as Orange Juice, Josef K and Aztec Camera. Indie Pop music videos do not tend to have a clear or linear narrative. Most images that fall into this genre use unusual props and vintage style costumes. This is an attribute that we are aiming for our music video to have. The representations usually portrayed in this genre are youth. This is shown through the use of on trend costumes, quirky props and the artist/star themselves tend to be quite young. The style of lighting used throughout the Indie Pop genre is unusual lighting such as mix-match colour like reds and blues. The use of back lighting puts the emphasis on the artist/band and creates a bizarre feel to the artist/band. This is an effect we are wishing to create in our music video.

An Indie – pop Album cover is usually simple such as a plain or patterned behind the artist/band, allowing the band/artist to be the main focus and eye-catching to the viewer. This also helps the audience to recognise the artist/band therefore creating a connection with the viewer. An example of where an unusual image has been used is on the Two Door Cinema Club album cover for ‘Tourist History’. The image is a cat, which does not relate to the band, but creates intrigue for the viewer, as they want to find out why it has been used. The inlay usually contains a recurring theme that is seen on the front and back cover of the CD such as a colour.

Some examples of Indie-pop:

Marina and the Diamonds music video for ‘Primadonna’. The video clearly has a distinct vintage feel to it, e see this through the use of costume, props and set. The use of black and black and white filter adds to the whole feel of the Indie -pop genre

Florence & the machine 'Rabbit Heart (Raise it up)'. The video has a clear quirky style to it, which you'd expect  an indie video to have. The vintage styled costumes and the unusual props add strongly to the fact that this video falls into the Indie - pop genre.