SWOT Analysis

SWOT Analysis

 Strengths
- We are able to use narrative and performance, also in the performance part we can make it quite interesting by the use of the green screen. The narrative
-We are able to add quirky elements into the video and interesting aesthetically appealing ideas- fingers playing the piano, lyrics written by magnets.
- We have a small cast so we aren't depending on too many people for our idea to work, as well as our 'artist' being in our group which is a lot easier and she is very comfortable and good in front of the camera
-We get to use a variety of locations and and costumes which again makes can make it more appealing to watch. Also with the costumes we can add subtle hints of voyeurism.
-The overall image of the artist and video is quite down to earth but bright, so both costumes and locations we have decided to use work well with this- this also means we can use day to day locations. Also the bright theme works well with the casting as Erna (our artist) has red hair.
-We put together ideas for costumes fairly quickly
- Apart from locations and costumes for the majority of the shots there isn't much mise-en scene which means managing less things.

Weaknesses
- We will need to use lots of different locations and we all have different timetables so won't be able to film a lot at one time, especially we need to film when its light as it accentuates the brightness and will also make Erna stand out more which is what we are trying to do.
-The drama studio is only available to us for an hour and setting up and filming will take some time but initially we also need to test the green screen.

Opportunities
-We will be able to use different styles and different kind of editing than we did last year, to make the video interesting to watch we will need to use interesting edits and shots to keep the audience engaged, also it doesn't matter whether we use continuity editing as visually it doesn't have to follow a sequence. This is quite different to something we have done before which will be interesting to work on.
- We have to look more at audience and artist image for our music video and album art.
- We are able to work with both narrative and performance part of the music video and learn how each can make a music video good.
-We will be able to use a lot of different locations and costumes- costumes is something that is quite interesting in music videos as its not strange to use a number of different costumes or use something that would not regularly we worn.
- We get to use the video along side the album and website as a means to promote the artist so we must learn about how to promote the music.


Threats to our idea
- Due to our music video narrative being based on relationship/break up which was used in a lot of music videos for the previous year and didn't quite work so the narrative could cause problems as it wasn't very entertaining, but we this is why we chose a more upbeat song.
-Due to us having lots of different locations we may encounter problems regarding the locations, and finding suitable locations and being permitted to use them.
- Our performance scenes use a lot of green screen which we all really like the idea of however we aren't sure whether it will work as we haven't yet tried it out. We changed our idea of using a black scene which we felt was too dark and didn't quite work with the kind of music video which we were trying to go for which is quite light hearted rather than dark and serious.