Initially everyone in our group created different questionnaires however to compare the results better we decided to create one questionnaire and we used some of the existing questions but including other questions that we felt give us more of an idea of the audience expectation regarding our chosen genre of indie pop, we decided to use general questions as well as questions that would give us an idea of if our ideas appealed to the target audience. Hence why we decided that we would only use the questionnaire on a target audience rather than a bigger range audience.
The Questionnaire we designed:
Audience Findings:
What we found out from the questionnaire is
This bar chart shows the response to the question 'What genre of music do you mainly listen to?'. From this we found that most the people we asked listened to pop which works with our chosen genre, we also found that a lot of people we asked did listen to indie music which shows us that the age group that we aim to appeal to shows an interest in the music genre we have chosen. In the category when asked our audience said that they listen to chart music rather than a specific genre, hence if (in reality) our music video did well it could go into the charts which would appeal to a wider audience.
This pie chart represents the result for the question 'What methods do you use to listen to music?' We found that a lot of people do like to watch music videos, as there is a large percentage who use both internet and TV to listen to music. This tells us that it would be a good idea to make a music video. When asked which they preferred just listening to music or watching the video many suggested that they expected for a music video to be created along side the song. Purely listening to a song allows the audience to picture how they expect the video/narrative to be like, however a music video gives an insight of how the artist wants the song to be seen as, which is quite interesting.
What else we found out from the audience research is that a lot of people said that a music video didn't require a narrative as such however as the audience generally expects there to be a narrative in the indie pop genre we will be using narrative. The audience suggested that an indie pop video doesn't necessarily need a narrative but a concept in the video so its not purely performance. However it was also further elaborated that sometimes a narrative can be boring so it is essential that
Also commenting on indie pop the audience suggested the use of quirky/vintage props and a down to earth feel to the music video which is nothing like the Hollywood glamour. Locations, outfits, and quirky themes. Even though it was suggested that narrative doesn't have to be included often the audience expected the music to be about love and relationships or life in general. Also as it the genre is indie pop as opposed to indie rock the music and visuals should give a more uplifting vibe rather than mysterious. It was obvious from our research that the audience liked the idea of watching the video and just purely listening to the music itself, the audience suggested that the music video gives an insight of the star and their image, it gives the audience more of an idea of what the artist is about and brings the audience closer to the artist as opposed to the just listening to the music which tells the audience more about their art. A lot of the time the audience just expected to see something aesthetically appealing in the music video and use of quirky ideas to make the video different from other videos. From the research we also found that the audience felt that having a connection with the music also appealed to them, as it made it easier to relate to. It was also suggested that 'fun, playful' vibe makes the video interesting to watch.
This bar chart shows the response to the question 'What genre of music do you mainly listen to?'. From this we found that most the people we asked listened to pop which works with our chosen genre, we also found that a lot of people we asked did listen to indie music which shows us that the age group that we aim to appeal to shows an interest in the music genre we have chosen. In the category when asked our audience said that they listen to chart music rather than a specific genre, hence if (in reality) our music video did well it could go into the charts which would appeal to a wider audience.
This pie chart represents the result for the question 'What methods do you use to listen to music?' We found that a lot of people do like to watch music videos, as there is a large percentage who use both internet and TV to listen to music. This tells us that it would be a good idea to make a music video. When asked which they preferred just listening to music or watching the video many suggested that they expected for a music video to be created along side the song. Purely listening to a song allows the audience to picture how they expect the video/narrative to be like, however a music video gives an insight of how the artist wants the song to be seen as, which is quite interesting.
What else we found out from the audience research is that a lot of people said that a music video didn't require a narrative as such however as the audience generally expects there to be a narrative in the indie pop genre we will be using narrative. The audience suggested that an indie pop video doesn't necessarily need a narrative but a concept in the video so its not purely performance. However it was also further elaborated that sometimes a narrative can be boring so it is essential that
Also commenting on indie pop the audience suggested the use of quirky/vintage props and a down to earth feel to the music video which is nothing like the Hollywood glamour. Locations, outfits, and quirky themes. Even though it was suggested that narrative doesn't have to be included often the audience expected the music to be about love and relationships or life in general. Also as it the genre is indie pop as opposed to indie rock the music and visuals should give a more uplifting vibe rather than mysterious. It was obvious from our research that the audience liked the idea of watching the video and just purely listening to the music itself, the audience suggested that the music video gives an insight of the star and their image, it gives the audience more of an idea of what the artist is about and brings the audience closer to the artist as opposed to the just listening to the music which tells the audience more about their art. A lot of the time the audience just expected to see something aesthetically appealing in the music video and use of quirky ideas to make the video different from other videos. From the research we also found that the audience felt that having a connection with the music also appealed to them, as it made it easier to relate to. It was also suggested that 'fun, playful' vibe makes the video interesting to watch.
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